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Do You Know Who You're Selling To?

A target market is a specific group of customers targeted by a business in their marketing efforts and merchandise. As more products flood the market, it becomes increasingly important to understand and study your target market for what is popular, trendy, and valuable. For example, CVS recently redesigned 1,200 of their stores specifically for multitasking women who make up 80% of CVS's clientele by providing shorter wait times for prescriptions, wider aisles, and more beauty products.

Target market research allows companies to adjust their products, prices, store locations, and promotional activities. As businesses know more and more about their target market, their marketing campaigns become successful.

When Mountain Dew found that their soda wasn't popular with African-American youth, they hired the rapper/musician Busta Rhymes to market the drink on TV, radio, and print. The target market campaign moved Mountain Dew to the third best-selling soft drink in the US within 60 days.

Research shows that women 18 to 35 drink the most diet soda - as a result, diet soft drink marketers focus their efforts on this demographic. Surveys and in- depth studies are great ways to find out what demographic is using your product and why.

Study Your Target Market

SurveyTool helps you start immediately collecting information regarding a target market. Simply login to your account, click "Sign Up Today," enter your company or other relevant information, use one of our templates or write your own questions, and the survey is ready to use!

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SurveyTool helps gather data to make decisions relative to pricing, distribution, promotion, and product improvement. SurveyTool allows you to automatically run your surveys weekly, monthly, or yearly in order to gather information about your target market over time.

Sources:
http://bit.ly/eSWSvS

http://cacstudios.com/Newsite/case2.htm

http://www.ehow.com/how_5084025_define-target-audience.html


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