How To Discover the Best Questions For A Survey
Creating relevant questions in your survey that result in accurate and defined answers can be difficult. Here are a few pointers to help you out with designing your online survey questionnaire.
Define the Objective of the Questions on a Survey
Questions in a survey are meant to gather information that is relevant to the subject being researched. Define the purpose of the survey before constructing the questionnaire to ensure that the questions will result in answers applicable to the survey's objective.
A well-defined survey objective results in concise questions that cannot be misinterpreted.
The purpose of a survey is to gather information and a clearly defined objective facilitates questions that won't be misinterpreted and leads to relevant data being gathered.
Questions for the Survey Should be Clear and Concise
When constructing the questions for a survey be sure that they are clear and understandable.
Concise questions will result in comprehensive answers from the research participants; answers that give the researcher the information they are after. Any wording that is vague can lead to misinterpretation and answers that are irrelevant and useless.
If the objective of a survey is to determine if a customer is satisfied with product selection then the question "What do you think about our products" is too broad and could result in answers ranging from store design to return policies.
Understand the Participants in the Survey
Always keep in mind that the questions on a survey will be interpreted and answered by human respondents, so word the questions clearly and use understandable terms.
While the researcher might be familiar with the research method vocabulary, remember that the target audience might need layman's terms. Specify the subject of the questions in the survey so the respondents know how to answer.
Vague questions lead to a broad range of answers and the data becomes convoluted and difficult to sort, wasting a lot of valuable research time. Another important factor to consider when conducting a survey is to not lead the participants to a particular answer. Keep the questions on the survey neutral so that the respondents can answer according to their own opinions.
Different Types of Questions in a Survey
Closed-ended and open-ended are different types of questions for a survey that can be utilized to get different sorts of answers.
A closed-ended question (ex. Do you drive a Ford, Toyota, or VW?) has several options from which the survey taker chooses the best answer. Closed-ended questions provide mostly quantitative data, which is utilized for confirmatory research. These types of questions, however, might result in answers that are not exactly applicable to the respondent's situation (they might drive a Chevrolet, which isn't one of the provided options).
This limitation can be reduced by making sure that the survey is executed using respondents whose profiles correspond to the closed-ended questions in the survey. There are different sub-categories of closed-ended questions.
So you've decided on your Survey Questions... What next?
SurveyTool is happy to provide both paid and free online survey options, feel free to get started on your survey today!
- Over 35 prewritten professional templates to get you up and running quickly
- Add rewards automatically to incentivize respondents Intuitive new survey design tools
- Attractive Price Point - SurveyTool offers the best value for the price
- Automatically distribute surveys on a weekly, monthly, or yearly basis