Social media surveys enable SurveyTool users to draw on the knowledge and experiences of their Facebook fans, making them more than just an audience but also a source of helpful feedback and consumer reports. Companies who are aware of the options available to them for conducting surveys online, leveraging their social media presence and hearing directly from fans with Facebook surveys will find that the benefits are plentiful.
Facebook Fans are Willing Participants
Consumers will often seek out their favorite companies on Facebook and become fans of their brand pages. They are already engaged and open to a dialogue with the company or brand, as evidenced by their willingness to become a fan in the first place.
Posting a survey on Facebook takes advantage of enthusiasm and points it in a constructive direction. Companies do much better if they pay attention to what their customers think about products, services, and client experience.
Facebook surveys are a great way of finding out consumer opinions from an audience willing to share their opinions, since they care about the brand or company. From the perspective of the client and company, getting feedback via a Facebook survey means everyone wins, since the data can lead to improvements.
Facebook Surveys Target an Audience Already Familiar with the Business
The customers who are a part of a company's Facebook fan page community often join after a particularly good experience with a product or service or as a result of realizing the company's authority regarding common interest.
Because they joined as a result of a personal experience, chances are they are already somewhat familiar with a company's brand, services, and principles. The benefits to conducting a social media survey with their Facebook fans as participants are that they don't have to spend much time educating the respondents regarding the brand or products that are being reviewed.
And, as mentioned before, fans who are invested in the company are more willing to do what is necessary, with the understanding that their feedback is ultimately going into improving their experiences and the services they enjoy.
SurveyTool Offers Users an Intuitive Facebook Survey Design Experience
SurveyTool offers plenty of features that are compatible with Facebook survey creation. Links to surveys can be posted on social media platforms, like comments and status updates. Creating a Facebook survey is a breeze with SurveyTool's unique drag-and-drop user interface.
Coupons and rewards can be offered to survey respondents to encourage participation with the Facebook survey. Once fans have responded, their feedback can be converted into valuable research data, analyzed and automatically downloaded or emailed to colleagues as a PDF or Excel file.
- Over 35 prewritten professional templates to get you up and running quickly
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- Automatically distribute surveys on a weekly, monthly, or yearly basis