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Customer Complaints

Is it really true that customer who complains and has a problem solved is more loyal than a simple happy customer?

Customer complaints comment card sample

In today's fast paced competitive market companies cannot afford to lose a single profitable customer. It is becoming more and more essential to understand your customers needs, to meet and exceed their expectation and finally to make sure that they are satisfied with your product/service. As a business owner you need to keep a close eye to your customer complaints at all times. There are many reasons why you should listen to, and respond to your customer's complaints. Ensuring and maintaining customer loyalty and satisfaction is one of the top reasons.

According to the study conducted customers who complain, and have a problem solved are generally much more loyal than those who are simply happy with the business. New customer costs up to 5 times more than to keep an existing one! Listening to your customers allows you to find out what the problems are with your business, and solve them.

Survey Tool can develop and improve your business by collecting data through customer feedback form that helps you identify areas of improvement. It also help you keep your existing customers, which saves you a lot of money as it costs up to five times as much to win a new customer than to keep an old one. It also helps you in identifying any issues with your front-end employees. You can give employees enough training and empowerment to deal with the complaints and problems quickly, which can increase your customer loyalty and satisfaction and reduce the number of complaints.

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