As of January 31, 2018, Survey Tool will be deactivated. Please download any project data that you would like to keep before this date.

A more robust and modern market research platform is now available within Samplify. To request access and learn more visit

Questions can be directed by email to

Thank you for your support.

To view your existing surveys, please  login signup

Canon Cameras was looking to increase customer satisfaction and decrease unresolved customer complaints by developing a system to measure and improve customer experiences.

Canon turned to online web surveys for customers to respond at the most convenient times with more detailed and accurate information. Turning to online surveys showed immediate results:

  • Unresolved customer satisfaction issues dropped over ten percent.

  • Resolved issues increased by nearly fifteen percent.

  • Canon was been awarded PC Magazine's prestigious Readers' Choice Award four years in a row

"The customer support experience is unquestionably a major differentiator, especially among digital products", said Cathleen Combs, Senior Manager of Support Planning in Canon U.S.A.'s Customer Support Operation.

Canon had been measuring customer satisfaction via telephone surveys. But calling people was becoming very ineffective: low response rates due to answering machines, the time length required for an effective Q&A session, and the risk of annoying customers by calling at bad times all factored in to making telephone surveys less than satisfying.

Start with a Plan:

Select a plan below to start making your surveys professional today!

Basic Annual

Best for individuals


Billed annually at $108


Create Free Acount Here!

Canon's experience mirrors many other businesses as they discover that phone and mail surveys cannot match the speed, accuracy, and massive data acquired through web surveys. Additionally, web surveys are not interruptive and consumers are much less likely to grow annoyed with these attempts to engage them.

Retailers and merchandise companies can use online surveys to measure customer satisfaction instantly, thereby allowing companies to begin improving their businesses practices without waiting on months-long market research projects to finish.



Why SurveyTool?

  • Over 35 prewritten professional templates to get you up and running quickly
  • Add rewards automatically to incentivize respondents
  • Intuitive new survey design tools
  • Attractive Price Point - SurveyTool offers the best value for the price
  • Automatically distribute surveys on a weekly, monthly, or yearly basis.

SurveyTool Recent Articles and Blog

Contact Us

114 Sansome Street, Suite 950
San Francisco, CA 94104

Home   |   Pricing   |   Features   |   Contact Us   |   Terms of Use   |   Privacy Policy   |   Blog   |   FAQ
© 2018 All rights reserved.