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The Low-Down On Survey Statistics

The importance of asking the right questions is vital to the success of your business surveys. More important than just asking questions is asking the RIGHT survey questions. The people most likely to provide accurate relevant information on your products or services are your customers! Why risk jeopardizing your customer surveys, with poorly worded business survey questions?

The data is practically everywhere you look, business survey questions matter. Every article has a reference to some statistics, but what does that mean for your business? Lets consider a few statistics from the White House Consumer Affairs Office.

  • For every customer who bothers to complain, there are 26 others who remain silent.
    The average "wronged" customer will tell 8 to 16 people.

  • Each one of your customers has a circle of influence of 250 people or potential customers who hear bad things about you.

  • 91% of unhappy customers will never purchase services from you again.

  • It costs about five times as much to attract a new customer as it costs to keep an old one.

So What You're Saying Is?

Every small (medium/large) business owner knows what these statistics translate to in dollars, and proper business survey questions can help ensure maximum customer retention and keep your customers satisfied and involved.

So what are the three goals of successful survey question writing?
1. Objectively gather customer input
2. Remain as unbiased as possible
3. Encourage product/service improvement/development.

Great, So What Are The "Right" Questions?

Fred Van Bennekom discusses business survey question writing in his survey design workshops, and talks about satisfaction scales and associated questions. Lets look at his brilliant example- If the answer choices on your survey are...

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[ Very Satisfied, Somewhat Satisfied, Neutral, Somewhat Dissatisfied, Very Dissatisfied]
What will a customer who felt their needs were met adequately choose? If the service was exactly what one would expect, ie: your needs were all met, you would likely choose satisfied but alas, that is not an option!

Instead you would likely choose Very Satisfied because as a customer you were more than satisfied, but were you very satisfied?

And SurveyTool Fits In How Exactly?

SurveyTool uses industry standard online survey software templates that already have the business survey questions written. Designed to be easily adapted, you can tailor them to your business, but trust that the right survey questions are being asked.

With over 35 templates to choose from it's hard to imagine that we don't have one to suit your needs.

You Don't Have A Template To Suit My Needs!

Not to worry, you can create your own custom business surveys in minutes, and you have access to all the templates for inspiration and research on how to best achieve your own survey goals.


Why SurveyTool?

  • Over 35 prewritten professional templates to get you up and running quickly
  • Add rewards automatically to incentivize respondents
  • Intuitive new survey design tools
  • Attractive Price Point - SurveyTool offers the best value for the price
  • Automatically distribute surveys on a weekly, monthly, or yearly basis.



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