Customer Service Survey
People have desires and needs that they seek to fill. A successful business is able to recognize a population's needs and provide them with a satisfying product or service that fills those needs. The more efficiently a company can provide their customers with satisfying solutions, the more recognizable and trusted the company will become. A customer service survey is designed to measure customer satisfaction and provide important information about the interaction between a business, its customers, and the general opinion of the provided products or services. Customer surveys are the best way to measure this interaction.
Customer Service Surveys Encourage Customer Involvement
Surveys that allow customers to express their thoughts and opinions on their service experience communicates the idea that customer opinions are valued and considered.
Once this message gets across, clients will pay more attention to the service they receive and become more involved with voicing their ideas. Customer involvement is a goal in business, since participation creates community and community promotes brand loyalty and awareness.
A business that regularly and shrewdly issues customer service surveys will not only find out more about their own performance, they'll also indicate to customers that their involvement is valued and their opinions have a direct influence on the company's behavior - an effective method at keeping and attracting customers.
Involved Customers can Provide Beneficial Feedback
If someone receives a product and doesn't feel they got their money's worth, most of the time they just return the product, keep their mouth shut and avoid that company altogether.
However, a customer that receives customer service surveys knows that they can voice their displeasure and improve the situation, making a difference for the better for them, other customers, and the company itself. A business cannot learn about how best to improve their clients' experiences if no feedback is provided through customer service surveys.
Objective feedback from customers is one of the best ways a business can maintain awareness of their influence, public opinion of their brand, and how to better their customer services and attract a larger clientele.
Customer Service Survey Feedback Helps to Improve Business
Business improvement is vital to maintaining current customers, growing a customer base and increasing profits advantageous to business growth and development.
Maintaining the satisfaction of current clients is an important factor to keeping a company's brand and services profitable, yet many businesses lack the proper procedures or prioritization of their customers' complaints and suggestions.
68% of customers stop doing business with a company because of poor service, yet 95% of dissatisfied customers continue to do business with a company if their problem was solved quickly and satisfactorily.
Business Improvement Results in Happier Customers
Still not convinced that customer service surveys are a useful business improvement method? Try to reconsider, as happier customers can greatly benefit companies, not only because they buy more products, but also because they can indirectly become marketing agents and recruiters.
Satisfied customers can provide free brand marketing by passing the word around to their friends and online that they really enjoyed the experience with the company. With the Internet so prevalent in today's society, there is the unique opportunity for ordinary, unknown people to express their opinions online and be heard. A business can leverage the situation by making even greater efforts to keep their customer base happy and encourage vocal participation through online reviews, blogs, and social media.
At the very least, a company should work hard to resolve complaints so that unhappy ex-customers don't go online and loudly complain about a bad experience. Use customer service surveys to keep customers happy, as they may become a trusted, effective marketing source for business.
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